Back then, using Agile in Marketing was still early. As a result of my taking part in the 2016 McKinsey Agility Hackathon, I found that people perform better when the manager spends time with them to set individual objectives as part of the bigger picture.

Individual accountability is critical to the overall success of the group, and other interesting outcomes of my taking part in the 2016 McKinsey Agility Hackathon