Back then, using Agile in Marketing was still early. As a result of my taking part in the 2016 McKinsey Agility Hackathon, I found that people perform better when the manager spends time with them to set individual objectives as part of the bigger picture.

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Individual accountability is critical to the overall success of the group, and other interesting outcomes of my taking part in the 2016 McKinsey Agility Hackathon

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